| Our Vision |
We are one of the leading food centre-chain companies, renowned for its quality food at value pricing, and working to excel in satisfying the needs of all customers. |
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| Our Mission |
| To enhance the dining experience for customers through reasonable comfort and the creation of a warm ambience where they can enjoy quality meals with friendly services |
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| Our Core Values |
The Core Values of our company are embodied in the acronym BROADWAY,
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| Belonging |
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Treat all employees equally with respect and promote team spirit |
| Result-Oriented |
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Measurement of performance standards |
| Open communication |
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Two-way communication, encourage new ideas |
| Accountability |
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Instill a sense of ownership for each level of staff and their relevancy to one another |
| Discipline |
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Written code of conduct, to enhance service standards |
| Working as a team |
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Formation of various work groups to encourage team work |
| Attitude |
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We strive to do things right the first time round |
| Yielding success |
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Motivate all staff to be productive and achieve set goals |
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| Our Management Team |
Well-versed and well exposed in their disciplines, our management staff are able to think globally and act locally, from implementing contemporary standards to providing an independent, strategic and innovative approach.
Group of Companies
- Broadway Food Centre (Holdings) Pte Ltd
- Broadway F & B Management Pte Ltd
- GM Food Centre
- Broadway Seafood
- Tung Luck Economical Rice
- Old Punggol Nasi Lemak
- New Hongkong Roast |
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| Forward Statement |
Broadway is committed to invest in our employees, through innovative new HR ideas and practices, and constant review of polices and the ability to acquire new technologies to further enhance the skills knowledge of our employees in the hope that such new policies will go a long way in the creation of wealth and satisfaction for all stakeholders: from shareholders, suppliers, customers to employees. |